Google my name, ‘Rusty Redenbacher’. See what I have done and am doing.
I didn’t exist as ‘Rusty Redenbacher’ until 2006.
Of course, before that I was recognized as ‘Rusty Redenbacher’ in some circles, ‘Choc Soreel’ in others, and just “the guy from Mudkids”
I started the regular TV gig in 2006. I started working on music outside of the Mudkids and going under my own name as a solo artist in 2006. I had the Mudkids page going on the Myspace (Remember that?) and was always about the group, but I built my own page for my own content starting that year, as well. That’s kinda the start of everything online for me.
I didn’t even have a computer until I bought one outta necessity to keep up with the DJ game in 2005…I was ‘DJ Rusty’ before all this, but I started making sure I was booked as ‘Rusty Redenbacher’. Buying that Apple was one of the best moves I made for myself as an promoter, writer, artist, and person who is interested in LOTS of things. It also made it really easy for me to thank people for their support too. None of that happened until 2006….because Rusty Redenbacher didn’t exist. He was on his way though. And NONE of this woulda happened if there weren’t a lotta people that cared about ‘Russell’ and helped him figure out where he belonged. There’s too many of them to name; I could tag damn near every member of my family on this page right now, honestly.
NONE of this woulda happened if there wasn’t a buncha people that let ‘Russell’ know his music spoke to them. They understood what the songs were saying and somehow, the songs felt like ‘Russell’ spoke to and for them. NONE of this woulda happened without a whole buncha people telling their friends about their friend, ‘Russell’. I could really tag a lotta y’all on this page for that one too. Now, Rusty Redenbacher is on ya radio on WTLC playing sweet R&B and soul, going to events and shaking hands with the people who listen and thanking them in person. I’m rocking every Friday and Saturday, doing whatever I need to do and being wherever I need to be to give the people my best. The ‘Kid is producing and mixing his own music in the crib with a laptop, got a double album ready to go, and still releasing music independently. That dude Rusty gotta live-ass online profile that is reaching way more people than the 5000 on this page cuz he hustles so damn hard on Soundcloud, Bandcamp, Youtube, Tumblr, and of course, I got the Twitter machines goin nuts…#SayItLikePaulWall
Dig that; I was ready to give it up and just try to DJ with my computer…that wasn’t my plan, but that was gonna be my hustle. The year before was all drag city, I had no reason to feel like I could advance in radio at that time…it was all bad. I got started late in the game really…but my hustle for independence and want/need for my voice to heard in ‘The Dialogue’ and the ability to create changed all that.
I have something to say and I WILL say it. Whether you hear it or not is on you.
That’s a stark contrast from “Yo, man…I can rap my ass off, we’re dope. I really mean it. Please listen…” which was my only option before 2006. Naw, I taught myself to edit videos, record music, and now I had another forum to talk to the people. I could get produce the word, get it out, and make it fluorish…new game…aside from that, this is my legacy. This is what I will leave the world; there will be no questions about who I am that can’t be answered by reading a blog, listening to a song, or watching a video.
It’s a new day. I think what I’ve done ain’t too bad for a 6 year-old. Google my name….and thank you for making it so I had a reason for you to do it.
Rusty Redenbacher, the artist formerly known as ‘Choc Soreel’, ‘Rock J’, and the nephew/son/cousin/brother known as ‘Russell’.
(P.S. Just walked across the yard to pick up some songs Defame is mastering for me. Saw a cat on the sidewalk who said, “You’re the dude from IMC!” and told me he’s about to start making music. Told me it was a trip to meet me. I told him I was just as excited about meeting him. That’s me, folks. That’s how I’m livin…and regardless of where I go and what I do in this life, that’s how I will always be…..)
Secrets of the 99%
I am the 99%
So are you.
Our generation is drowning.
We were told education would save us; we were lied to.
^^ It saddens me that we work so hard towards our degrees and when we go in for the interviews, we’re turned away because we don’t have enough experience.
Wake up America, this is us. This is our generation.
Or, you forgo a degree & all the accompanying debt, work for 20yrs then have someone tell you “no” for a job you’re technically OVER-qualified for because you don’t have a degree.
The system isn’t working.
#AMansWork #OnTheRadio #OnYourTV
Back on the radio on @WTLC1067 and it makes me feel good…
(segues into Tony! Toné! Toni!…I was born for this.)
I’m getting (re)accustomed to working the microphone and board on the job. I guess the only real way to learn radio is to do it live. Trying to get my phone game up for #Naptown, so what you see are my instructions on how to take phone calls and get them on the air. I have plenty of experience with digital recording and editing, but now, I gotta learn how to use it for this. Once I get used to it, it should come back to me. (I’ve done air-shifts on WTLC and @HOT963 before, but when you’re on the radio you wanna be crisp and sharp. I’m getting there.)
I’m trying to keep the shows as interactive as possible; it’s about the music AND the people that love it. This is what radio has always meant to me and WTLC has a rich legacy of doing great things in the community. I’m so proud to have a chance to really be a part of it. I’ve basically been asked to be “natural” and be “me” on the air. I’m getting used to the idea that I can get a little loose on the radio. I’m trying to keep the people listening involved when I am on the air, so please make use of the Twitter link and WTLC’s website and holler at me. Whenever I’m on the air, I’m checking for y’all there and on my Twitter #aswell.
#ALSO, check out my fly new keycard, got muh name on it and ERRYTHANG. While I’ve been on air at @IMCTV for a while now, when my old keycard stopped working, I didn’t really need a new one cuz whenever I was going into IMC, I was able to enter the studio through the Green Room or walk in with someone else. (There’s always some kinda activity in that spot.) Anyway, I took the pic of my new keycard because they put an exclamation point after my name. That made me giggle, man…made me feel like someone was excited to be getting this card to me, as if to say “Yo, Rusty, YOU ARE IN THE BUILDING AND WE WANT YOU TO ROCK THE RADIO!”…well, that’s what I’m going with cuz it works.
…and Steve ain’t got no exclamation point after his name on his…(I checked)
Blessed, man. Happy to be doing this. I’m so very thankful for the staff and management there that has been nothing but encouraging and supportive too. I’mma get this right and rock this radio thang. I cordially invite all y’all to tune in and kick it with me.
#ALSO, Dan ‘The Man’ McNeal and myself are available for appearances and bookings…for a fee. We do a celebrity lookalike show, ‘Marley And McDonald; Memories And Melodies’. We kinda flip it though; I do all the Doobie Brothers’ hits and he does the Bob Marley tunes. It’s badass.
We’re just tryna hustle harder for Indy’s Music Channel, man. Check us out online here…
#ATFU #SHRUGLIFE #TBM #LANON #NAPTOWN ADIYM